I ACD’d this campaign for vitaminwater that turned boring situations brilliant. Tactics included hidden-camera TV spots, subway platform takeovers and one entire-town-takeover.

👇 "Brilliant Button" digital out-of-home & rich media banners engaged bored teens with a dose of brilliance:

And we even turned the town of Boring, Oregon into Brilliant, Oregon for a day, with partners Fuse TV and CollegeHumor.

Tim Blount