I ACD’d this campaign for vitaminwater that turned boring situations brilliant. Tactics included hidden-camera TV spots, subway platform takeovers and one entire-town-takeover.
2013
CP+B
CP+B
👇 "Brilliant Button" digital out-of-home & rich media banners engaged bored teens with a dose of brilliance:
![](https://freight.cargo.site/t/original/i/440b189899d14efc627f74f9e5269db0d7aba6d09aa13ee85a0ec57cdba0b712/vw_boringbutton1.jpg)
![](https://freight.cargo.site/t/original/i/43c09a64ab6f358b68d7dec18d7ebff19fd9e069f62351284529c3d81966872b/vw_boringbutton4.jpg)
![](https://freight.cargo.site/t/original/i/ac09ecdd42b3e4bfbf289da1ea23783ce35b5ec48615060440160bcf715e3ff3/vw_boringbutton5.jpg)
![](https://freight.cargo.site/t/original/i/74e03af2ad6a1ddcb21b6bed8c94e4a4711d1c9c3c4c659e1bee374e1217e88d/vw_boringbutton3.jpg)
![](https://freight.cargo.site/t/original/i/79b407f15b766b9d141d7cff5d8e185badeae56d63815cc658244423451be387/vw_boringbutton.jpg)
![](https://freight.cargo.site/t/original/i/7bb0ddcc76bfa66b302c7d5bc30de6682cc5c22e62f51dfb35e12e93fb4a0600/vwboringbutton.gif)
And we even turned the town of Boring, Oregon into Brilliant, Oregon for a day, with partners Fuse TV and CollegeHumor.
![](https://freight.cargo.site/t/original/i/34e8892c2ecd11bb88c2de75287dd683be9b5a8ae2ef1d70e47771938e0b8698/vw_boregon.jpg)
![](https://freight.cargo.site/t/original/i/1450f7100ff4f2e5593579ff1ddd475ca55e4edcfbeb2229c634d3526f881ed7/vw_boregon3.jpg)
![](https://freight.cargo.site/t/original/i/a74926b52fda3dd82b96948ad524e3fcf08dab82d629fd998e4f1f2f51438f05/vw_boregon1.jpg)
![](https://freight.cargo.site/t/original/i/7101063167106818666abbfaf88e0ceedb60f2e15d02402e95e40c6b071b6b0f/vw_boregon2.jpg)