It was 2010 and the world was in the grips of a widespread epidemic of “head-in-phone” disease. It was time for a phone to save us from our phones. We kicked the digital campaign off by staging phone-related accidents all over the web.
👇 We got competitive by challenging other phones to head-to-head time trials—and challenging Blackberry users to find their favorite features in their own phones.
AND showed off the phone's Xbox Live features by interacting with users' real avatars.