It was 2010 and the world was in the grips of a widespread epidemic of “head-in-phone” disease. It was time for a phone to save us from our phones. We kicked the digital campaign off by staging phone-related accidents all over the web.
2017
Stink Studios
Stink Studios
![](https://freight.cargo.site/t/original/i/7df8526a97055c334d7dd8dd12a6e5265393578c9f68cc23b6d260981978c989/wp_lawn3.jpg)
👇 We got competitive by challenging other phones to head-to-head time trials—and challenging Blackberry users to find their favorite features in their own phones.
![](https://freight.cargo.site/t/original/i/cffd413bdc6cc1e48cf1bed5b8e8413093b27dc3284312f30cd8635e6eafa1c1/rtt1.png)
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AND showed off the phone's Xbox Live features by interacting with users' real avatars.
![](https://freight.cargo.site/t/original/i/363d99185a7f671726812b0fc966389b5721fb18d7458907bc9d7eaed2d7f921/xbox1.png)
![](https://freight.cargo.site/t/original/i/a57f3ec105c3a6e84bd338d4ba1fdaf73ab30563e083a0ffe3ebd9af710023b1/xbox2.png)