What could be cooler than sleeping on air? We crafted this spot to give viewers all the ❄️chill❄️, floaty vibes of a restful night’s sleep on 1,800 chambers of air. 

2020
Thinkingbox

Our approach was to make Purple and “cool” unmistakably synonymous with a visceral, visual collage and a bit of Purple's hallmark humor. Amongst beautiful, super-slow-mo footage of sleepers floating in air, our animated type supers take a surprising turn to the absurd. But, like sleeping on Purple, the whole thing is much better experienced than described. Enjoy the ride!