What could be cooler than sleeping on air? We crafted this spot to give viewers all the floaty vibes of a restful night’s sleep on 1,800 chambers of air. 

Our production plan included a detailed content map to aid us in crafting a narrative and visual rhythm through the course of the night. All told, we prepared over 100 assets for Instagram stories/posts and Twitter posts. The coverage generated a total of 76.9K engagements and 4.1M owned impressions, and the Instagram Story retained 96% of viewers over 41 posts.

Tim Blount