The most decorated franchise in MLS history, The LA Galaxy wanted to launch their 2018 season with a campaign that celebrated the team’s rich history, while at the same time energizing their fans in the present. We developed a visual style and messaging guidelines that their creative teams could utilize in a wide range of marketing and collateral.
2018
Stink Studios
CD: Yego Moravia
AD: Steven Olimpio


Our primary deliverable was a comprehensive brand book that included an internal manifesto and strategic guidelines for three key fan segments. 


The team adapted the campaign elements to social media, in-game motion graphics, and beyond.


Marker
Tim Blount