The most decorated franchise in MLS history, LA Galaxy wanted to launch their 2018 season with a campaign that celebrated the team’s rich history, while at the same time energizing their fans in the present. We developed a visual style and messaging guidelines that their creative teams could utilize in a wide range of marketing and collateral.
AD: Steven Olimpio
Our primary deliverable was a comprehensive brand book that included an internal manifesto and strategic guidelines for three key fan segments.
The team adapted the campaign elements to social media, in-game motion graphics, and beyond.