Like a mixtape. But for Netflix. This site used Natural Language Processing to allow users to enter a mixtape title and get an auto-generated playlist of Netflix movies. I led the UX and copy, and I pitched in on design and motion.
👇 I helped invent this draggy thing to let users explore styles for their cover image. We worked with illustrator Freddy Arenas to create over 80 cover art illustrations representing every genre on Netflix.
We strategized and executed the social launch plan as well - including sourcing and editing these silent play videos for Facebook. I know After Effects now.