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R/GA created these tiny, trash-talking characters to personify Beats by Dre’s “Small But Loud” speakers and comment on culture in real time. I stepped in at launch to lead creative on a 360° campaign that included TV, social, out-of-home and digital out-of-home.
2014
R/GA
🏆 Cannes: Gold Media Lion


The Pills got hyperlocal and hyper-contextual in digital out-of-home, riffing on their locations and the current weather conditions.


They even talked their way into some spots for other brands:
 
Tim Blount